Using mobile technology for enhancing museum experience: Case studies of museum mobile applications in S. Korea

초록

In the case of the Chungwadae Gallery, both smartphone and tablet computer applications as a digital docent failed to achieve a seamless visit model. Visitors had no interest in interpretation and the usage of mobile applications stayed at very low levels. And technical, practical, contextual and social issues in relation to using mobile applications have been derived from the empirical analysis. More importantly, visitors thought that the applications leave visitors incapable of deep engagement with companions in terms of isolation and intrusiveness. From this point of view, the biggest challenge of managing mobile interpretative device is encouraging visitors to use the mobile experience. It is somewhat skeptical about the value of mobile applications in the research of the Chungwadae Gallery, whereas the usability and the degree of satisfaction of using the application were relatively high in the research of the Leeum. However, several problems such as intrusiveness, isolation, head-down effect and technical problems should be improved to use the mobile application. In the case of the Leeum, a short orientation session as one of marketing efforts is a key component in encouraging visitors to use a mobile experience and in solving the problem of hesitancy. © 2015 SERSC.

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