ICT service providers strategies and customer migration

초록

Purpose -The purpose of this paper is to investigate how ICT service providers' strategies affect customer migration. Design/methodology/approach - Using a simulation approach and the agent-based model, this research explores how an incremental technology affects customer migration and changes the market structure. Findings -The authors found that a strategy of disruptive technology innovation not only helps a follower company increase its market share, but it also completely disrupts the market. Originality/value - This study investigates customer migration patterns in the saturated mobile telecommunication market based on service providers' strategies.

키워드