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Utilizing Qualitative Information in Online Reviews for Sales Forecasting: TheValue of Functional and Emotional User-Generated Content
- 제목
- Utilizing Qualitative Information in Online Reviews for Sales Forecasting: TheValue of Functional and Emotional User-Generated Content
- 저자
- 정재학
- 발행일
- 2016-02-20
- 학회명
- INTERNATIONAL CONFERENCE ON MARKETING AND CONSUMER PSYCHOLOGY