20대의 숏폼 콘텐츠 제작에 따른 이용 만족도가 스트레스에 미치는 영향: 긍정심리자본의 매개효과를 중심으로

초록

This study focuses on “short-form” as a newly emerging category of media consumption and production in modern society’s leisure activities, analyzing the effect of satisfaction with short-form content creation on stress. In particular, since people in their 20s are not only viewers but also active producers and distributors of short-form content, an online survey was conducted targeting individuals in their 20s with high usage rates and production experience. The study was designed to measure whether this relationship is mediated by positive psychological capital (self-efficacy, optimism, hope, and resilience). The results confirmed that higher satisfaction with short-form content creation leads to lower stress, and that positive psychological capital mediates this relationship. Specifically, among the components of positive psychological capital, self-efficacy and resilience fully mediated the relationship between satisfaction with short-form content creation and stress reduction. These findings can be interpreted in light of the characteristics of short-form content, which, due to its brevity and accessibility, requires low involvement from users. Furthermore, the study is significant in that it demonstrates how satisfaction derived from short-form content creation can foster the development of individuals’ psychological capital, thereby positively affecting stress reduction. It also contributes to the literature by focusing on content creation rather than viewing, which has been the primary focus of most previous research.

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