참을 수 없는 건강 심리의 무거움?: 스마트링 수용의도에 대한 건강신념모형과 통합기술수용이론 통합모형

초록

This study examines the psychological mechanisms underlying individuals’ intentions to adopt smart rings for preventing and managing lifestyle-related diseases. By integrating the Health Belief Model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the research investigates how health beliefs—health consciousness, perceived severity, and perceived susceptibility—influence adoption intention through performance expectancy, conceptualized across health and convenience dimensions. An online survey was administered to 504 South Korean adults, and the model was tested using structural equation modeling (SEM). Results reveal that perceived severity and susceptibility positively predict adoption intention, with health-related performance expectancy serving as a key mediator. In contrast, convenience-related performance expectancy did not significantly affect intention, suggesting users view smart rings' utilitarian functions as redundant given existing devices like smartphones. Health consciousness enhanced perceived susceptibility but had no direct effect on intention. Regarding UTAUT constructs, facilitating conditions and social influence significantly predicted intention, whereas effort expectancy influenced performance expectancies but failed to directly predict adoption. These findings provide empirical support for an integrative model bridging health psychology and technology acceptance. Theoretically, the study clarifies how health beliefs interact with technological cognitions to shape adoption behavior for wearable healthcare technologies. Practically, the results suggest that marketing strategies should emphasize the health-oriented value proposition of smart rings rather than convenience functionalities to enhance user engagement and market diffusionz

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