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The Roles of Relative Price Level Associations, Emotional Attachment, and Similarity in Consumer Perceptions of Brand Extentions
- 제목
- The Roles of Relative Price Level Associations, Emotional Attachment, and Similarity in Consumer Perceptions of Brand Extentions
- 저자
- 전성률
- 발행일
- 1998-10-01
- 학회명
- Advances in Consumer Research