익스트림 스포츠 참여자의 목표지향적 행동모형이 열망 및 행동의도에 미치는 영향

초록

The purpose of this study is to examine the effect of extreme sports participants goal-directed behavior on desire and behavioral intention, Independent variable was the model of goal-directed behavior, relative variable were desire and Behavioral Intention. By using convenience sampling method, a survey was given out in seoul and gyeonggi, who take cognizance of extreme sports participants. And total of 374 questionnaires were used as final validity sample. For data analysis, SPSS Ver.18.0 was used. And the results are as follows. First, attitude, positive anticipated emotion and perceived behavioral control of model of goal-directed behavior of extreme sports participants had significant influence on desire. Second, attitude, positive anticipated emotion, subjective norm and perceived behavioral control of model of goal-directed behavior of extreme sports participants had significant influence on behavioral intention. Third, desire to model of goal-directed behavior of extreme sports participants had significant influence on behavioral intention

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