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Why Do Online Comments and Corporate Replies Matter in CSR Communication? Mediating Roles of Perceived Interactivity and Transparency in Increasing Word-of-Mouth
- 제목
- Why Do Online Comments and Corporate Replies Matter in CSR Communication? Mediating Roles of Perceived Interactivity and Transparency in Increasing Word-of-Mouth
- 저자
- 김수연
- 발행일
- 2016-06-13
- 학회명
- INTERNATIONAL COMMUNICATION ASSOCIATION