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People's attitude toward an ad, the brand and the product appeared in the ad Possible interplay between the level of creativity and the audiences' positions
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- People's attitude toward an ad, the brand and the product appeared in the ad Possible interplay between the level of creativity and the audiences' positions
- 저자
- 유현재
- 발행일
- 2012-02-03
- 학회명
- INTERNATIONAL ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS (IAIMC) CONFERENCE 2012