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How much better? the effect of tensile information on word-of-mouth effectiveness
- Jun, Sung-Youl;
- Cha, Taihoon;
- Aggarwal, Praveen
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- How much better? the effect of tensile information on word-of-mouth effectiveness
- 저자
- Jun, Sung-Youl; Cha, Taihoon; Aggarwal, Praveen
- 발행일
- 2011
- 유형
- Article
- 권
- 19
- 호
- 3
- 페이지
- 263 ~ 276