조선일보와 한겨레에 대한 공정성 지각이 언론혐오에 미치는 영향: 댓글 분노표출의 매개효과와 정치성향에 따른 다집단분석

초록

This study investigates the phenomenon of news outlet antipathy in South Korea, focusing on the structural relationships among perceived fairness of news from Chosun Ilbo and Hankyoreh, anger expression through online comments, and news outlet antipathy. The moderating role of political orientation was also examined. A survey was conducted with 1,012 adults who consume online news. The results reveal several key findings. First, individuals’ political orientation was strongly associated with their perceived fairness of certain news outlet: conservatives perceived Chosun Ilbo as more fair, while progressives viewed Hankyoreh as more fair. Second, perceived fairness of Chosun Ilbo showed a significant positive relationship with users’ anger expression. For Hankyoreh, this relationship was significant only among moderate and conservative groups. Third, perceived fairness of Chosun Ilbo had a significant negative relationship with news outlet antipathy across all political groups. In contrast, the negative association between Hankyoreh’s perceived fairness and news outlet antipathy was significant only among moderates. Across all political orientations, greater anger expression through comments was consistently associated with higher levels of news outlet antipathy. Fourth, the total effect of perceived fairness of Chosun Ilbo on news outlet antipathy was significant among progressives and moderates, whereas the total effect of Hankyoreh’s perceived fairness was not significant in any group. These findings suggest that perceptions of Chosun Ilbo’s fairness have a relatively stronger influence on the formation of news outlet antipathy. Moreover, anger expression through online comments serves as a mediator that reinforces media antipathy. The study highlights the importance of fostering a more rational and emotionally regulated environment for user engagement and calls for the design of news platforms that promote constructive and positive participation.

키워드