Tracking public relations scholarship trends: Using semantic network analysis on PR Journals from 1975 to 2011

초록

A semantic network analysis of keywords in titles of studies published in Public Relations Review and the Journal of Public Relations Research was conducted to determine the salient keywords in public relations scholarship from 1975 to 2011. "Communication," "PR," "public," "practitioner," and "corporation" have been the most prominent keywords, and the association of"PR-practitioner" was the most salient keyword association in public relations scholarship consistently. (C) 2013 Elsevier Inc. All rights reserved.

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