상세 보기
How do Customer-to-Customer, Customer-to-Firm and Firm-to-Customer Interactions Influence the Lifetime and Sales of Mobile Applications?,
- 제목
- How do Customer-to-Customer, Customer-to-Firm and Firm-to-Customer Interactions Influence the Lifetime and Sales of Mobile Applications?,
- 저자
- 정재학
- 발행일
- 2012-08-18
- 학회명
- ICMS2012 INTERNATIONAL CONFERENCE ON MARKETING STUDIES