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How Do Interaction Activities Between Customers and With Firms Influence Market Performance and Continuous Product Innovation?
- 제목
- How Do Interaction Activities Between Customers and With Firms Influence Market Performance and Continuous Product Innovation?
- 저자
- 정재학
- 발행일
- 2012-07-20
- 학회명
- 2012 GMC AT SEOUL (GLOBAL MARKETING CONFERENCE)