영상 콘텐츠 제작과 생성형 AI 활용의 연관성 연구

초록

Purpose This study investigates the deployment of generative AI in video content production as a major tool for production pipeline. Methods Focusing on the four standard stages: planning, preproduction, production, and post‑production, the study measures AI adoption intensity, and examines how production context variables (organization size, budget scale, content characteristics, and production methods) influence the degree of AI utilization. Results As the production scale increases, the use of AI tools tends to concentrate in the preproduction and production stages. Content primarily composed of live action footage is used more frequently than expected at the planning stage. In contrast, graphic or animated compositions are used significantly more often during the preproduction stage, whereas AI generated visuals are used less frequently than expected during preproduction but more frequently during the production stage. Conclusion The findings of this study provide valuable empirical lessons about how generative AI can be utilized for video production, together with some supportive practical implications.

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