Effects of social media users' attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions

초록

This study analyzes how social media users' attitudes influence their perceptions regarding the attributes of news agency content and their intentions to purchase digital subscriptions. Their attitudes toward production activities influence their purchasing intentions and affect their use time of social media and news. Furthermore, their attitudes toward production activities influence their news perceptions and, subsequently, their perceptions of the attributes of news agency content. Because of these variables, their attitudes toward production activities affect their purchasing intentions. Social media users' attitudes toward use activities influence their intentions to purchase digital subscriptions through their perceptions of the attributes of the content. The more often people use social media, the more they are likely to consume news. However, news use time does not influence purchasing intentions. Daily use of news agency content is controlled.

키워드