기계번역 프로그램에 대한 사용자의 언어적 평가와 구매행동의 관계 연구 – 의사결정나무 분석을 적용하여

A Study on the User’s Linguistic Evaluation of the Machine Translation Program and Its Relation to Purchase Behavior - Using a Decision Tree Analysis

초록

The purpose of a machine translation program is to provide verbal output. Most machine translation program users evaluate machine translation program using a method that is read by the reader. It is necessary to research the machine translation program user as a reader, however there is a lack of related research. Therefore, this study analyzed the relationship between evaluation of machine translation and purchase decision making. As a result of this study using decision tree, word and grammatical equivalence have been confirmed to be used as a criterion in situations where professional judgment is required. On the other hand, the use of pragmatic and textual equivalence seems to be an important criterion in all situations, but it is mainly used as a criterion on a personal level.

키워드

구매행동기계번역 프로그램번역 등가성성능평가의사결정나무Purchase BehaviorMachine Translation ProgramTree Analysis
제목
기계번역 프로그램에 대한 사용자의 언어적 평가와 구매행동의 관계 연구 – 의사결정나무 분석을 적용하여
제목 (타언어)
A Study on the User’s Linguistic Evaluation of the Machine Translation Program and Its Relation to Purchase Behavior - Using a Decision Tree Analysis
저자
이인혜조성빈
DOI
10.35373/KMES.23.3.10
발행일
2018-09
저널명
한국경영공학회지
23
3
페이지
169 ~ 183