텍스트 마이닝 기법을 활용한 HR 관련 리뷰 및 기업성과와의 연관성 분석

초록

This study explores the relationship between employee perceptions of HR-related factors in online company reviews and firm performance, while examining the potential use of review data in HR research. Glassdoor reviews were collected and analyzed using BERT-based sentiment analysis and regression analysis. The results indicate that several HR-related factors are significantly associated with firm performance. These findings suggest that employee review data can serve as a supplementary source for capturing employees' perceptions of HR practices. However, because this study uses 2020 review data and adopts an exploratory design, the results should be interpreted as associations rather than causal effects. Future research should incorporate diverse data sources and longitudinal analyses to enable more refined HR evaluation.

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