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Investigating the Roles of Online Buzz for New Product Diffusion and its Cross-Country Dynamics
- 제목
- Investigating the Roles of Online Buzz for New Product Diffusion and its Cross-Country Dynamics
- 저자
- 정재학
- 발행일
- 2011-03-04
- 학회명
- SIBR CONFERENCE ON INTERDISCIPLINARY BUSINESS AND ECONOMICS RESEARCH: ADVANCING KNOWLEDGE FROM INTERDISCIPLINARY PERSPECTIVES