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Assessing brand equity through customer reviews: a naïve Bayes classifier approach
- Yeom, Jaesun;
- Kim, JiYu;
- Woo, Han-Gyun
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- Assessing brand equity through customer reviews: a naïve Bayes classifier approach
- 저자
- Yeom, Jaesun; Kim, JiYu; Woo, Han-Gyun
- 발행일
- 2026
- 유형
- Article
- 권
- 52
- 호
- 5
- 페이지
- 21 ~ 42