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How Social Media Influencers Enhance Emotional Appeals? The Effects of Appeal Type and Source Type on Blood Donation Intention
- 제목
- How Social Media Influencers Enhance Emotional Appeals? The Effects of Appeal Type and Source Type on Blood Donation Intention
- 저자
- 정수린
- 발행일
- 2024-11-15
- 학회명
- 2024 한국광고홍보학회 가을철 정기학술대회