Putting maximization dimensions and well-being in a daily context: the moderating role of choice domains and characteristics

초록

The maximization-well-being relationship has been extensively studied at the person level, but rarely at the day level. Based on an event reconstruction method, daily data from 200 South Korean adults across 14 days were obtained to examine associations between maximization dimensions (i.e. maximization goal and strategy) and well-being, and the moderating effects of choice domains and characteristics. Results of multilevel analyses indicated that at the day level, maximization goal was significantly associated with well-being, while maximization strategy was not. Choice domain moderated the relationship between maximization goal and well-being; significant positive associations were shown in time use and life decisions but not in consumer goods. Finally, choice irreversibility was the only significant moderator among choice characteristics; it strengthened the positive association between maximization goal and well-being and weakened the negative association between maximization strategy and well-being. Theoretical implications, study limitations and future directions for research are discussed.

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