Sports Economics and Management of Asian Sports Business

초록

Asian countries have emerged as an important player in international sport business. In particular, China, Japan, and Korea are frequent hosts of the Olympics, FIFA World Cup, and other international mega sports events. At the same time, their domestic sports industries also have grown consistently. However, Asian sports business remains relatively remote from the in-depth research occurring in Western contexts in the field of sports economics and management. In response to this, this special issue helps to push forward the examination of Asian sport business from economic, financial, and managerial perspectives. Specifically, this special issue examines: the impact of foreign player policies on competitive balance, the relationship between wage dispersion and team performance, the relationship between consumer demand and international events, as well as the development of sport facilities across China. © 2019, © 2019 Global Alliance of Marketing & Management Associations (GAMMA).

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