What Types of Advertisements Are Loved in the Web 2.0 Era? -A Content Analysis of Popular Advertisements on YouTube-

제목
What Types of Advertisements Are Loved in the Web 2.0 Era? -A Content Analysis of Popular Advertisements on YouTube-
저자
유현재
발행일
2010-06-25
학회명
THE 60TH CONVENTION OF INTERNATIONAL COMMUNICATION ASSOCIATION