K-pop Transnational Music Video Duets as a YouTube Phenomenon -Authenticity and DIY Performative Music Video Aesthetics of “APT” and “When I Get Old”-

초록

YouTube’s videographic hegemony regarding the global dissemination and reception of music videos has significantly contributed to K-pop music videos’ global success. It has also impacted notions of authenticity regarding the singer/songwriter celebrity with their fan base. This article analyzes how two music videos, “APT” by Rosé from the Korean girl group “Blackpink” with the American musician Bruno Mars, and “When I Get Old” by Chung Ha, formerly from the Korean girl group IOI, and Danish singer Christopher, are prominent examples of what I coin are “K-pop Transnational Music Video Duets” in their casting of a Korean musician with an international one. By doing so they create a transnational dialogue of musical expression that recognizes but transcends national and linguistic barriers. They embody a “DIY” (Do It Yourself) ethos of low budget aesthetics to eschew ornate production values in exchange for expressing the music artists’ youthful vitality and inventiveness through their informal and minimalistic constructions.

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