출판기념회 개최 동기 분석: 정치자금, 그리고 인지도 향상

초록

This study examines the motivations behind National Assembly members holding book launch events beyond the purpose of raising political funds. Currently in South Korea, National Assembly members holding book launch events is viewed as a loophole for raising political funds. Overseas examples show that when legislators hold ‘political fundraising events,’ raising political funds is the primary purpose. However, secondary benefits that aid in winning elections also accompanied these events. Therefore, this study analyzes the motivations behind lawmakers' publication commemorative events. Research conducted on the 21st National Assembly reveals that while fundraising is clearly one reason lawmakers hold these events, they are also utilized as a form of election campaigning to secure victory. This study argues that if publication commemorative events by National Assembly members are being utilized as a new form of election campaigning, rather than imposing unconditional regulation and criticism, we should maximize the advantages of these events, address their shortcomings, and provide lawmakers with opportunities for diverse election campaign methods.

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