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Modeling Consumers’ WOM (Word-Of-Mouth) Behavior with Subjective Evaluation and Objective Information on High-tech Products
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- Modeling Consumers’ WOM (Word-Of-Mouth) Behavior with Subjective Evaluation and Objective Information on High-tech Products
- 저자
- 정재학
- 발행일
- 2008-03-21
- 학회명
- GLOBAL MARKETING CONFERENCE