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Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales
- 제목
- Pricing add-on products: The effect of price differences among base and add-on products of mobile games on add-on product sales
- 저자
- 정재학
- 발행일
- 2020-05-16
- 학회명
- 2020 한국마케팅관리학회 춘계학술대회