온라인 교량적 사회자본이 확증편향과 음모론적 사고를 통해 사회적불신에 미치는 영향: 온라인 커뮤니티 이용경험자를 대상으로

Effects of Online Bridging Social Capital in Shaping Social Distrust through Confirmation Bias and Conspiratorial Thinking: A Study of Online Community Users

초록

Drawing on the two-component socio-epistemic model (Pierre, 2020), this study examined how online bridging social capital formed through online community use relates to cognitive processes that reinforce preexisting beliefs. An online survey was conducted with 300 adults who had used an online community within the past year. Structural equation modeling tested the direct effects, and indirect effects were estimated using phantom variables with bootstrapping. Online bridging social capital positively predicted confirmation bias (β = .46, p < .001), confirmation bias positively predicted conspiratorial thinking (β = .31, p = .001), and conspiratorial thinking positively predicted social distrust (β = .57, p < .001). The serial indirect effect through both mediators was significant (B = .09, 95% CI [.02, .22]). These findings indicate that among online community users, bridging social capital may contribute to social distrust when operating through confirmation bias and conspiratorial thinking.

키워드

Online bridging social capitalConfirmation biasConspiratorial thinkingSocial distrustSerial mediation온라인 교량적 사회자본확증편향음모론적 사고사회적불신직렬매개
제목
온라인 교량적 사회자본이 확증편향과 음모론적 사고를 통해 사회적불신에 미치는 영향: 온라인 커뮤니티 이용경험자를 대상으로
제목 (타언어)
Effects of Online Bridging Social Capital in Shaping Social Distrust through Confirmation Bias and Conspiratorial Thinking: A Study of Online Community Users
저자
장혜연조재희
발행일
2026-08
유형
Y
저널명
한국소통학보
25
3
페이지
321 ~ 363