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The Intangibility Liability: How Perceived Price Unfairness (Erroneously) Drives Physical vs. Digital Format Preferences
- 제목
- The Intangibility Liability: How Perceived Price Unfairness (Erroneously) Drives Physical vs. Digital Format Preferences
- 저자
- 성연진
- 발행일
- 2025-10-11
- 학회명
- 2025 ASSOCIATION FOR CONSUMER RESEARCH ANNUAL CONFERENCE