역동적 시장 환경에서의 전략적 관리체계 : KT War Room 사례를 중심으로

초록

As the market environment is changing rapidly, companies have prepared a variety of programs for effective response to the changes. In particular, companies have focused on effective operation strategies in the areas of product plan, manufacturing, production, and sales. Accordingly, efficient allocation and strategic management of the limited resources becomes important. However, companies don't have effective tools to implement their business strategies. Even further, in most cases, they don't recognize the criticality of the strategic management of resources. This article addresses the questions of 1) how to identify business agenda and 2) how to implement the agenda effectively in the business context of kt which is one of the largest incumbent telecommunication companies in Korea. The war game theory has been applied as a proper method for kt to implement its strategy with the dynamic market change. KT set up a war room to operate it to identify the strategic agenda and implement them. The war room facilitates to generate strategic agenda for top management and implement key initiatives together with CXO board. It helps make sense of urgency throughout the company and measure the key indicators for both of financial and market. In addition, it facilitates the discussion on the urgent topics which the company faces at the moment and helps simulate the results of decisions. Using the war room has been found to be very practical to manage strategic agenda and to provide key market insights to top managements.

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