에어로빅 지도자이미지와 비언어적 커뮤니케이션이 참여자의 감정반응 및 운동지속의사에 미치는 영향

초록

The purpose of this research is to identify the effects of aerobics instructors’ images and non-verbal communication on learners’ emotional reaction and intention to continue exercise. A total of 400 questionnaires were distributed and among the answers, 368 sets of responses were used for the actual investigation in this research, excluding those poorly answered or deemed unusable for the research. For data analysis, Window SPSS 18.0 version was employed to perform frequency analysis, element analysis, reliability analysis, correlation analysis and multiple regression analysis. Based on such processes, the present research has found as follows: First, aerobic instructors’ image of consciousness showed a positive effect on affirmative emotional reaction. And aerobic instructors’ image of talent, consciousness, attitude represented a negative effect on negative emotional reaction. Second, aerobic instructors’ image of talent, consciousness and attitude showed a positive effect on learners’ intention to continue exercise, white expertise represented a negative effect on learners’ intention to continue exercise. However there were no effect on aerobic instructors’ image of role and emotional reaction. Third, instructors’ non-verbal communication of body language, and spatial behavioral elements showed a positive effect on learners’ emotional reaction, while body language represented a negative effect on learners’ emotional reaction. Forth, instructors’ non-verbal communication of spatial behavior only was found to have a positive effect on learners’ intention to continue the exercise. Fifth, learners’ positive emotional reaction was found to influence positively on the intention to continue exercise and negative emotion reaction showed to affect negatively on the intention to continue exercise.

키워드