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Blood Donation Campaign and Nonprofit Organization: How Do Social Media Influencers and Social Endorsement Enhance the Effects of Emotional Appeals on Donation Intention?
- 제목
- Blood Donation Campaign and Nonprofit Organization: How Do Social Media Influencers and Social Endorsement Enhance the Effects of Emotional Appeals on Donation Intention?
- 저자
- ZHOUNAN
- 발행일
- 2025-06-16
- 학회명
- 75TH ANNUAL CONFERENCE OF THE INTERNATIONAL COMMUNICATION ASSOCIATION