빅데이터 및 방송기술 발전 기반의 정보제공이 시청만족 및 재시청의도에 미치는 영향 : 동계올림픽을 중심으로

초록

Broadcasting of sport events has provided specific and diverse information with big data and advanced broadcasting technologies to improve viewing satisfaction and reviewing intention. However, there are limitations in previous studies related to the effect of providing information on viewers through broadcasting of sport events. The purpose of this study is to examine the relationship between providing information during relaying sport events broadcasting, and viewing satisfaction and reviewing intention. For study 1, this study found out all of providing information types from 16 different sport categories of 2010 Vancouver Winter Olympic Game with conducting an observation method and a categorization for analysis. For study 2, this study conducted a survey method to collect data with 110 participants for the perceived level of each information type based on the result of the study 1. In the result of this study from multiple regression analysis, video information positively influenced on viewing satisfaction and reviewing intention. In addition, viewing satisfaction positively influenced on reviewing intention.

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