경영학 융복합 역량이 기업가정신에 미치는 영향: 인지적 유연성과 자기효능감의 매개효과

초록

This study examines whether business convergence competency influences university students’ latent entrepreneurship and explores the mediating roles of cognitive flexibility and self-efficacy in this relationship. Survey data were collected from undergraduate students enrolled in business schools at four-year universities in South Korea, and 823 valid responses were retained for analysis. A parallel multiple mediation model was estimated with cognitive flexibility and self-efficacy specified as simultaneous mediators, and the significance of indirect effects was assessed using bootstrapping. The findings show that business convergence competency had a significant positive direct effect on entrepreneurship prior to the inclusion of mediators. However, this direct effect became statistically non-significant once cognitive flexibility and self-efficacy were introduced as mediators. Business convergence competency exerted significant positive effects on both cognitive flexibility and self-efficacy, and each mediator was positively and significantly associated with entrepreneurship. Bootstrapping results further confirmed full mediation, indicating that the effect of business convergence competency on entrepreneurship operates entirely through cognitive flexibility and self-efficacy. These results suggest that business convergence competency translates into substantive entrepreneurship only when it is internalized as (a) the ability to shift and adapt one's thinking to situational demands (cognitive flexibility) and (b) confidence in one's capability to accomplish tasks (self-efficacy). By identifying a concrete psychological pathway that helps explain the gap between competence and action, this study also provides empirical support for the validity of the KTA (Knowing–Thinking–Acting) model as a business-context-specific framework of convergence competency.

키워드