Corporate Social Responsibility and Organizational Commitment: A Mediating Role of Moral Identification

초록

This study explores the question how employees perceive corporate social responsibility (CSR) and how their perceptions affect organizational commitment. In doing so, this study offers a finer-grained account for the relationship between CSR perception and employee commitment by discerning affective from instrumental commitment, and introduces the emerging construct of moral identification as a feasible mediating mechanism. Using 589 hospital employees (doctors, nurses, and staffs), we found that overall CSR perceptions lead to affective commitment, but not to instrumental commitment, and moral identification plays a critical mediating role. This study contributes to micro-CSR literature in a theoretically and methodologically meaningful way.

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