The moderating role of market strategy in explaining csr-performance link: A multi-level model

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초록

With three-wave longitudinal survey data of 3,487 employees in 517 branches and archival data from a Korean commercial bank, we examine whether employee engagement mediates the relationship between CSR and financial performance, and investigate if market strategies interact with the non-market strategy (CSR) to affect the mediation. © 2017 Academy of Management. All rights reserved.

제목
The moderating role of market strategy in explaining csr-performance link: A multi-level model
저자
Kim, Byung-JikChang, YoungkyunKim, Tae-Hyun
DOI
10.5465/ambpp.2017.54
발행일
2017
유형
Conference Paper
저널명
Academy of Management Proceedings
2017-August