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The moderating role of market strategy in explaining csr-performance link: A multi-level model
- Kim, Byung-Jik;
- Chang, Youngkyun;
- Kim, Tae-Hyun
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1초록
With three-wave longitudinal survey data of 3,487 employees in 517 branches and archival data from a Korean commercial bank, we examine whether employee engagement mediates the relationship between CSR and financial performance, and investigate if market strategies interact with the non-market strategy (CSR) to affect the mediation. © 2017 Academy of Management. All rights reserved.
- 제목
- The moderating role of market strategy in explaining csr-performance link: A multi-level model
- 저자
- Kim, Byung-Jik; Chang, Youngkyun; Kim, Tae-Hyun
- 발행일
- 2017
- 유형
- Conference Paper
- 저널명
- Academy of Management Proceedings
- 권
- 2017-August